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Malama Tours brand resources.

Logos, photography, and usage guidelines for partners, press, travel advisors, and creators working with our brand.

Logo downloads

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Use the official logo files below when representing the brand across websites, printed materials, partner listings, press features, and digital campaigns. Choose the version that gives the logo the strongest contrast and keeps it clear at the intended size.

Download individual files below, or use the full brand asset package if you need every logo version in one place.

Default Logo

Default Logo
SVG PNG

Light Logo

Light Logo
SVG PNG

Dark Logo

Dark Logo
SVG PNG

Default Mark

Default Mark
SVG PNG

Dark Mark

Dark Mark
SVG PNG

Brand colors

Our primary colors are part of the core brand system and should be used consistently across all materials.
Use the colors exactly as provided. Do not tint, gradient, recolor, or modify them.

Ocean Blue:

HEX: #1A5490

Primary brand color. Headlines, buttons, accents.

Lehua Red:

HEX: #8b4049

Secondary. Highlights, callouts, emphasis.

Charcoal

HEX: #2c3e50

Body text, dark UI elements, supporting text.

Typography

Our typography pairs a distinctive display typeface with a clean, readable body typeface. 
Together, they create a balance of local character, clarity, and professionalism.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Display / Headlines:

Original Surfer Link Icon

Original Surfer (Google Fonts) — Used for hero headlines, page titles, major section heads. Vintage-style display font that anchors the brand’s Hawaii character.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Body / UI:

Poppins Link Icon

Poppins (Google Fonts) — Used for paragraphs, navigation, form elements, and all small-size copy.

Photo & video asset library

Request access
Curated photography and video clips approved for partner and creator use. Includes:

  • Tour and activity photography across Oʻahu and Hawaiʻi Island

  • Destination and landscape imagery

  • Sprinter fleet photography for transportation and operator use

  • Short-form video clips suitable for social and ad content

  • Lifestyle and guest photography (with model releases)

Brand usage guidelines

Short do/don’t list. Detailed guidelines available on request.

Do:

  • Use the logo files as provided

  • Maintain clear space around the logo equal to the height of the flower mark

  • Use brand colors as specified above

  • Credit "Malama Tours" when using our photography or video

Don't:

  • Recolor, distort, or modify the logo

  • Pair Malama branding with offers, claims, or imagery we haven't approved

  • Use the brand to imply a relationship that doesn't exist (e.g., "official partner" without an active agreement)

  • Use our photography for unrelated commercial purposes

Media contact

For press inquiries, interviews, custom photo or video requests, or anything not covered by the asset library:
Tel
(808) 378-7535
Email
info@malamatours.com